More About Me
I am a digital strategist passionate about helping businesses grow and succeed in the online world. I specialize in building strong digital foundations through strategic web development, data-driven marketing, impactful social media campaigns, and performance-focused solutions.
With experience working with 20+ clients across diverse industries, I create strategies that not only attract the right audience but also engage them meaningfully, driving measurable results such as 3x growth and 30% increased conversions. From designing high-performing websites to managing targeted advertising and analyzing results with tools like Power BI, every project I handle is focused on sustainable impact and growth.
I believe true digital success goes beyond online visibility it’s about delivering the right message to the right audience and continuously optimizing based on insights and performance data. My mission is to help brands transform ideas into results and build a digital presence that drives real business growth.
Tools
Microsoft Power BI
WordPress
Elementor
Canva
Meta
Amazon
My Work Experience
Marketing Operations & Performance Executive
(Iqra IT Park)
2024 – Present
In this role, I focus on improving marketing performance through data driven strategies, campaign optimization, and performance analysis. I work on tracking key metrics, identifying growth opportunities, and refining marketing processes to ensure better efficiency and measurable results. My responsibilities include monitoring campaign outcomes, supporting strategic planning, and aligning marketing efforts with overall business goals to maximize impact and ROI.
Marketing Executive
(Iqra IT Park)
2024
As a Marketing Executive, I was responsible for supporting digital campaigns, managing content coordination, and assisting in brand visibility initiatives. I contributed to campaign planning, audience targeting, and performance monitoring, helping ensure that marketing activities were aligned with business objectives and delivered consistent engagement and reach.
Education
Institute of Business Management
Diploma in Digital Marketing and E Commerce — Nov 2025
This diploma enhanced my expertise in digital strategy, analytics, and online business operations. I developed practical skills in social media marketing, campaign planning, and performance measurement across major platforms. I also gained hands on experience in business intelligence, transforming raw data into interactive dashboards using Power BI and Tableau. Additionally, I worked on e commerce store setup through Shopify and WooCommerce, along with learning Amazon FBA processes including product sourcing, listing optimization, and launch strategy. This program strengthened my ability to connect marketing decisions with data driven insights and real business outcomes.
Iqra University
Bachelor of Business Administration (BBA) — 2020 to 2024
My BBA provided a strong foundation in business management, marketing, finance, human resources, and strategic planning. Throughout my studies, I completed multiple practical projects including consumer behavior analysis, organizational process evaluation, and startup business planning. These experiences improved my analytical thinking, research ability, problem solving skills, and understanding of real world business challenges. The program also helped me build strengths in teamwork, leadership, and decision making, preparing me to contribute effectively in professional environments.